Nas is diving headfirst into the horror movie world. The legendary rapper is teaming up with acclaimed director Eli Roth through his Mass Appeal entertainment company. This new venture seesNas backing Roth’s production company, The Horror Section, and they are already working on their first big project. Nas’s entry into horror marks a significant expansion beyond his music career, as reported by AllHipHop.

Horror and Hip-Hop Unite

Nas and Eli Roth are joining forces to develop films and television shows. Mass Appeal is investing in Roth’s production company, The Horror Section. They are executive producing Roth's upcoming film, "Ice Cream Man." This project follows an ice cream vendor whose treats turn sinister. Roth started The Horror Section in March 2025. This partnership is a major step for his work in the horror genre.

Shared Vision in Storytelling

According to Variety, Roth mentioned that he and Nas connected over their mutual appreciation for horror and culture. Roth called Nas one of the most influential storytellers. He expressed excitement about bringing "Ice Cream Man" to theaters. Roth also aims to create major cultural moments in horror with Mass Appeal. The Horror Section has already acquired another project, "Stiletto." This shows a clear plan to build a strong film and TV slate.

Beyond the Music Mic

This move positions Nas in exciting new creative territory. Mass Appeal has been active lately. Their "Legend Has It…" series celebrated hip-hop icons. These included artists like Slick Rick and Mobb Deep. Nas and DJ Premier recently released their collaborative album, Light-Years. Now, Nas is focusing on film and television production. He's working with major figures in the industry. This partnership signals a bold new chapter for the hip-hop legend

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