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Exclusive: Drake's OVO Sound Adds Rising Artist Pimmie

Rap NewsJan 30, 20260 comments

Latest Drake news confirms that OVO Sound has officially signed Toronto artist Pimmie. This move marks a significant addition to Drake's label roster. Pimmie's signing arrives with the release of her new single, ****"Bet." This new Drake news highlights her first official track under the OVO imprint.

Pimmie's OVO Journey

Pimmie's connection with OVO Sound has been building. She previously featured on Drake’s album $$$4U, delivering an interlude. This appearance introduced her to a wide audience. Fans have been anticipating a deeper partnership since then. The release of "Bet" solidifies this new era for Pimmie. Her sound fits OVO's established moody aesthetic. As reported by HotNewHipHop, this signing positions her as a fresh voice within the label.

A Noteworthy Signing

OVO Sound is known for being selective with new artists. Pimmie's addition is therefore particularly noteworthy. The label often focuses on artists with a distinct vision. Pimmie's understated confidence and musical style align well with this approach. HotNewHipHop also noted that Drake’s album $$$4U has achieved significant success. Several tracks from it have received plaques, including "NOKIA." which is now two times platinum.

The New Single

"Bet" serves as a strong introduction to Pimmie's new direction. The track blends smooth melodies with a self-assured tone. This aligns naturally with OVO’s characteristic late-night sound. The release suggests OVO is investing in her long-term potential. It actively positions her as a key new artist on the roster. This partnership could signal a larger rollout under the OVO umbrella

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