50 Cent continues to prove he’s the king of trolling, and now he’s making serious business moves with his latest 50 Cent news. The Queens rapper recently dropped a DoorDash commercial that hilariously leans into his reputation for roasting rivals. This campaign highlights how the hip-hop icon is packaging his online beefs into lucrative corporate partnerships.

What Happened

The new DoorDash commercial, titled “Beef 101.” showcases 50 Cent pulling various items from a DoorDash bag. Each item serves as a clever jab at his longtime rap adversaries, Diddy and Ja Rule. 50 Cent, who has been called the “King of the Trolls.” stated in the ad that he’s flattered but is moving on from that persona. However, he clearly still has a knack for delivering pointed humor, as reported by XXL. He even joked about not bringing “beef” to a DoorDash commercial, saying delivering quality beef is “more of an art than science.”

Referenced Beefs

In the ad, 50 Cent first pulls out a bag of cheese puffs, a clear reference to Diddy, who was formerly known as Puffy. This jab follows 50 Cent’s docuseries detailing Diddy’s legal troubles. Next, he reveals a variety of hair combs, humorously noting, “Oh, they sell combs. What a coincidence.” This is another subtle dig aimed at Diddy, as reported by AllHipHop. Then, 50 Cent pulls out an alarm clock, referencing Ja Rule’s 2001 hit song, “Always on Time.” This highlights the ongoing nature of their long-standing rap feud.

A Clever Closing Dig

The commercial’s most pointed jab comes at the end. 50 Cent pulls out a bottle of his own Branson Cognac. He jokes that it ages for “four years or 50 months.” directly referencing Diddy’s recent prison sentence. This level of detail shows DoorDash understood the nuances of hip-hop drama for their campaign. 50 Cent told DoorDash he wanted the campaign to feel authentic. “I’ve always been about keeping it real, so when DoorDash approached me about a social campaign around beef, it felt authentic from the start.” he said in a statement.

Business Savvy

This DoorDash deal demonstrates 50 Cent’s sharp business instincts, proving he can turn his trolling persona into a profitable venture. DoorDash specifically chose 50 Cent for their “Big Beef” commercial because of his status as a hip-hop feud expert. They aimed to leverage his street credibility to promote their food delivery service. The company is betting that 50’s personality will drive app downloads and orders, especially with the campaign running through Super Bowl Sunday. Early social media reactions suggest this bet is a smart one, as reported by AllHipHop

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